SMACK, which stands for “Spreading Messages of Affirmation, Compassion and Kindness,” was created by Michelle Stricker in March of 2020. After putting her full-time photography businesses on hold during the early stages of the pandemic, Michelle used her own experience with anxiety and channeled her passion to bring hope to the world to start a movement: SMACK.

Michelle handwrites powerful and uplifting messages that are then scanned and professionally printed on 4”x4” cards. People use these cards to spread words of encouragement to family, friends and even strangers. Some choose to use the cards for personal inspiration as well.

Visit SMACK’s YouTube channel, Facebook and Instagram to learn about how these messages have been life-changing for so many people. Shop Iowa is proud to be part of this movement! In the words of Michelle’s daughter, who created the teen pack, “Together, let’s change the world.”